Tuesday, 27 April 2010

Research and Planning - 2.5 - CD Advert Analysis



Fall Out Boy – Believer’s Never Die.

All though the band have broken up, believers in the music mean that fall out boy will always live on. They will never forget the true essence and meaning of the band. This is emphasised by the stereotypical items of a rock band and the members being scattered on the floor: Guitar, converse all stars, record and keyboard.
The keyboard could represent their album before this one, being Folie a Deux. Here they broke down their normal more rock-hardcore music style and added a different flare. When doing this the band lost a lot of fans and were said to have ‘sold out’.

The two characters/skeletons on the floor could represent the relationship between the band members Pete Wentz and Patrick Stump. This is another way to look at the advert that the album is about the friendship between Patrick and Pete and even though Pete has moved on and is joining a new band the band won’t die even when split up.

The skeletons also show the death of the music, but as both bodies are intertwined this shows the close tight-knit relationship that they have with their audiences.

The blue lighting effect that is on the advert creates a sad atmosphere for its audience to share with the members for the loss of a band that has been together for about nine years.

The CD poster has used many of the conventions that are generally stereotyped to not only this band’s genre but to most others as well.
The use of bold writing for the bands name, date of release, the rating by Kerrang and it also highlights that this is the bands greatest hits. By putting these in bold it makes them stand out a lot to the audience and makes them see all the good points of the album, there fore hopefully persuading the audience to buy the album.
More conventions that this poster follows are:
It lists some of the songs that are included on the album, the music group and the type of album it is.
On the Fall Out Boy poster there is no band website, this breaks the conventions of a CD advert as they are no longer promoting themselves as much as possible, this although, is because the band is splitting up.


Lost Prophets – The Betrayed

The eagle in the background under the faces of the band show power as an eagle has connotations of power and strength. As the band however are above the eagle wings it gives them a higher status than the already powerful bird, and shows their own strength as a band and the confidence in their music and its progression.

The bold band and album title immediately draw your attention to them and consequentially attracts the audience, the glow from the text is reflected in the glow of the faces of the band – this could show the pride that the band have in the new album.

The blue album release date, although it is less noticeable the fact that it is the same size as other text allows it to have the same recognition.

The faces of the band being included, makes the poster much more personal and allows the audience to empathise and gain more familiarity with them.

Conventions of CD adverts that have been used are:
The release date, some songs that are included, where the album is available to buy from (iTunes), the bands personal website and sponsors.
One thing that I noticed was that under the band’s name, they have included some lyrics from one of their songs called Dstryr which is off the album advertised, this represents again the bands pride in their music and confidence that from this small amount of the lyrics their audiences are going to buy their album.




Youmeatsix – Hold Me Down

The main focus on the advert is the bands name, even above the colour as it is on white it shows up on top of the colour and becomes aesthetically pleasing to its audiences.
The hidden person in the poster makes you look deeper into the advert, and in turn longer and closer at the image, this makes you have a lot more focus with it and become more engaged with the band and their music.

The colourful background can relate back and link with their previous album Take Off Your Colours. The link between these can show that their music hasn’t changed and they haven’t moved with the music charts, they are staying true to their own style.

Around the bands name and the album title we do see an explosion of colour, above it we see the exciting, bright and vibrant side of the album which can be seen as their success in the music business and below the title we see a less colourful part of the poster this represents normality – life before fame and life perhaps without being able to express yourself.

The conventions used on this CD advert are:
A rating by a related genre magazine – Kerrang, where the album is available from, the band’s website, sponsors and the release date.
How the out now is in bold emphasises it and sounds like they are almost promoting how good the album will be and that it will sell out fast, giving a sense of urgency.

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