Friday, 30 April 2010

3.3 - Digi-pac Designs #3

Design #3






For this design I decided to go for the minimal look on the frot and back of the digi-pac design. However to make this simple design stand out I changed the colour of the background and the contrast, highlights and placed an inverted effect to create the desired colour.

This way by having an interesting colour scheme on the piece the audiences are aesthetically drawn to the CD. I used the dark blue as my main colour because it carries the connotations of importance, confidence, power, authority, unity and stability.
'Being very dark, navy can sometimes be a neutral like black which is also often seen as a conservative and authoritarian color.'

This reflects the band's pride in their music and starting out small and having the confidence to make it big.

On the CD cover I will include the barcode, sponsor, bands website, the artist and the album's name along with copyright to fit the conventions of Digi-pac.


3.2 - Digi-pac Designs #2

Design #2


The front of this Digi-pac is of the front end of a car on top of a road map. The town of Lincoln will be highlighted as that is where The Living Daylights originated from. Everything will be in black and white except for the car, Lincoln and the band. This way the audience are immediately drawn to the most important things on the CD cover.
Also by having the contrast of black and white to the bold yellow car it will stand out above other album covers that are all colour or all black and white.
Fans of the band will know why Lincoln is highlighted so that will automatically interest them, but even if you dont know where the band are from, by having Lincoln on the front, it will make the audience want to know why it is there and research into the band.
The back of the CD cover is a long shot of a section of England, there are also 4 different colour cars placed on the map. they are all starting out from different points on the map, but all are facing inwards to the same point. This shows the different ideas that each member of the band has, but means that they are all aiming for one goal - the band.
Again the background/map has been desaturated and the cars have been left in colour. This is to become more aesthetically pleasing to the audience. I will include a barcode, the sponsor, promotions, copyright,the band, tracklist and where it can be bought from.

Thursday, 29 April 2010

3.1 - Digi-pac Designs #1

Design #1



This is a design of my first idea for a digi-pac. The front is of a guitar forming part of the map and the amp lead spelling out the album title. I thought with this design that I could make the song title and the music all come together as one on the front cover, Map - and guitar and vocals.
The front and back cover will be in black and white except the area of the map that is inside the microphone and the guitar. This then puts more emphasis on the music than the map in the background.
I decided on the back when applying all of the album tracklist, that it would be better to write the songs normally rather than try to make them look like road signs. This is because when in a different text size and type, it is much easier to see and notice than if it was blended into the map signs.
From an audiences point of view I want this to look simple but effective and easy to understand. I will include a barcode, sponsors, website, copyright and the band and album title.









3.0 - CD Advert Designs #3

Design #3



This design is a map of the British Isles, with the shape of a gutiar creating the roads on the map.
I was influenced by focusing on what the band does i.e. vocals, guitar and drums. I wanted to encorporate this onto the front cover to make people realise that the band are about the music and not jsut pretenders or wannabes.
The reason I chose Great Britain as the map was because the band are from Lincoln, so I wanted to include the band's heritage to celebrate that as well as their talent.
I have included the sponsor, bands website, date of release and where you can buy the album on my design to fit in with the conventions stereotyped with this genre of bands music and image.


2.9 - CD Advert Designs #2

Design #2





I was first influenced for this piece when I was looking through road maps for inspiration. This then lead me to think about designing the poster as a map itself instead of the roads to take a different look on the idea of a map.
By only creating th efront cover of the map it creates a sense of an enigma, as the audience don't know all about the band and their music, but they have an idea, a small notion to go out and buy the album to see what the rest of the 'journey through the band's music' is like.
The Advert will be in full colour, so the audience's attention is grasped from the moment they see it. I will also include an advertising splash for the price, and the sponsor and the bands website, also, where you buy the album, the release date and the title, this is to fit with the standard conventions of a CD advert.

2.8 - CD Advert Designs #1

Design #1




I was originally influenced by the song title itself - this being maps. As quite obviously the band produce music, I decided to use an un-raveled cassette tape to represent the roads on a map, ths is heightened by the toy cars being placed on the 'road'.
I did some reseach into the band's name and found out that there is aa old james bond film called the living daylights. This was my influece and reasonig for using an old effect flter, over the image and top fit with the period, again I used a cassette to emphasise this instead of a CD or Mp3 player/iPod.
The sign near the song title represents a road sign, but displays the price of the album, the release date and where it is purchaseable from.
To fit conventions I have also included the sponsor and the band's website.

Another of my designs for the particular advert is the same layout as the above one but has had the colour desaturated from the background and the toy cars have been highlighted in bright, bold colours. This then gives more focus to the cars being on the road and also will attract the audience's attention and potentially could be more aesthetically pleasing to a different audience than the one obove.

Tuesday, 27 April 2010

Research and Planning - 2.7 - Treatment #2

Treatment 2
Intro: guy smoking cigarette, flicks ash into ashtray
Girl in prom dress, scratching a map into the floor
Guy knocks ash tray off side
Guys playing guitar
Cuts to girl
Shot cuts to guys arm bleeding
Then to girls arm bleeding
]then both their arms bleeding together
girl in corner black and white crying
girl still scratching into floor
guy inhales cigarette
girl sat in corner close up shot, looks like she’s asleep, wakes up screaming please just take control
guy takes book off shelf and drops it slow motion shot of the book falling and then shot of girl catching it.
Shot of girls clothes in corner but no girl
Girl still cutting floor
Shot of corner but no girl or clothes
Shot of what girl has scratched.

Research and Planning - 2.6 - Call Sheet#2

Research and Planning - 2.5 - CD Advert Analysis



Fall Out Boy – Believer’s Never Die.

All though the band have broken up, believers in the music mean that fall out boy will always live on. They will never forget the true essence and meaning of the band. This is emphasised by the stereotypical items of a rock band and the members being scattered on the floor: Guitar, converse all stars, record and keyboard.
The keyboard could represent their album before this one, being Folie a Deux. Here they broke down their normal more rock-hardcore music style and added a different flare. When doing this the band lost a lot of fans and were said to have ‘sold out’.

The two characters/skeletons on the floor could represent the relationship between the band members Pete Wentz and Patrick Stump. This is another way to look at the advert that the album is about the friendship between Patrick and Pete and even though Pete has moved on and is joining a new band the band won’t die even when split up.

The skeletons also show the death of the music, but as both bodies are intertwined this shows the close tight-knit relationship that they have with their audiences.

The blue lighting effect that is on the advert creates a sad atmosphere for its audience to share with the members for the loss of a band that has been together for about nine years.

The CD poster has used many of the conventions that are generally stereotyped to not only this band’s genre but to most others as well.
The use of bold writing for the bands name, date of release, the rating by Kerrang and it also highlights that this is the bands greatest hits. By putting these in bold it makes them stand out a lot to the audience and makes them see all the good points of the album, there fore hopefully persuading the audience to buy the album.
More conventions that this poster follows are:
It lists some of the songs that are included on the album, the music group and the type of album it is.
On the Fall Out Boy poster there is no band website, this breaks the conventions of a CD advert as they are no longer promoting themselves as much as possible, this although, is because the band is splitting up.


Lost Prophets – The Betrayed

The eagle in the background under the faces of the band show power as an eagle has connotations of power and strength. As the band however are above the eagle wings it gives them a higher status than the already powerful bird, and shows their own strength as a band and the confidence in their music and its progression.

The bold band and album title immediately draw your attention to them and consequentially attracts the audience, the glow from the text is reflected in the glow of the faces of the band – this could show the pride that the band have in the new album.

The blue album release date, although it is less noticeable the fact that it is the same size as other text allows it to have the same recognition.

The faces of the band being included, makes the poster much more personal and allows the audience to empathise and gain more familiarity with them.

Conventions of CD adverts that have been used are:
The release date, some songs that are included, where the album is available to buy from (iTunes), the bands personal website and sponsors.
One thing that I noticed was that under the band’s name, they have included some lyrics from one of their songs called Dstryr which is off the album advertised, this represents again the bands pride in their music and confidence that from this small amount of the lyrics their audiences are going to buy their album.




Youmeatsix – Hold Me Down

The main focus on the advert is the bands name, even above the colour as it is on white it shows up on top of the colour and becomes aesthetically pleasing to its audiences.
The hidden person in the poster makes you look deeper into the advert, and in turn longer and closer at the image, this makes you have a lot more focus with it and become more engaged with the band and their music.

The colourful background can relate back and link with their previous album Take Off Your Colours. The link between these can show that their music hasn’t changed and they haven’t moved with the music charts, they are staying true to their own style.

Around the bands name and the album title we do see an explosion of colour, above it we see the exciting, bright and vibrant side of the album which can be seen as their success in the music business and below the title we see a less colourful part of the poster this represents normality – life before fame and life perhaps without being able to express yourself.

The conventions used on this CD advert are:
A rating by a related genre magazine – Kerrang, where the album is available from, the band’s website, sponsors and the release date.
How the out now is in bold emphasises it and sounds like they are almost promoting how good the album will be and that it will sell out fast, giving a sense of urgency.